Hello

I’m Daniel Booroff, a disabled creative director and filmmaker specialising in dark comedy and absurd storytelling.

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I develop ideas from the first strange thought through to the final frame—concept, direction, tone, and finish. My work lives in the uncomfortable space where humour gets a little off-balance, logic bends, and stories say something without explaining themselves too much.

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I’m drawn to simple ideas executed with precision: strong concepts, bold visuals, and comedy that trusts the audience to keep up. Whether it’s commercial work, branded content, or short-form film, the goal is always the same—make something memorable, slightly unsettling, and impossible to ignore.

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This site is a selection of projects that reflect that approach.
If it made you laugh, pause, or feel vaguely unsure why you’re laughing—that’s probably the point.

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I also make narrative films which you can find here.