Hello

I’m Daniel Booroff, a disabled creative director and filmmaker specialising in comedy and absurd storytelling.

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I develop ideas from the first strange thought through to the final frame using concept, direction, tone, and finish. My work lives in the uncomfortable space where humour gets a little off-balance, logic bends, and stories say something without overly explaining themselves.

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I’m drawn to simple ideas executed with precision: strong concepts, bold visuals, and comedy that trusts the audience to keep up. Whether it’s commercial work, branded content, or short-form film, the goal is always the same. To make something memorable, slightly unsettling, and impossible to ignore. To see my short film work click here.

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This site is a selection of projects that reflect that approach.
If you have laughed, paused, or felt vaguely unsure of why you’re smiling - we are in business :)

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